Public Relations Profile

Background
- Dalilawati binti Mohd Kassim is the Chief Audiologist at Subang Jaya Medical Centre. She holds a Bachelor’s Degree (Hons) in Audiology from Universiti Kebangsaan Malaysia (UKM) and a Master of Business Administration (MBA) in Healthcare and Hospital Management from Perdana University.
- With extensive clinical and managerial experience, she leads a team of audiologists providing comprehensive services, including audiological assessments, tinnitus and vestibular evaluations, cochlear implant assessments, hearing aid fittings and rehabilitation programs.
- Her leadership has successfully driven the implementation of key initiatives in the business development of Audiology services within a tertiary hospital. This includess the expansion of Universal Newborn Hearing Screening (UNHS), establishment of comprehensive vestibular assesment services, development of dedicated tinnitus assessment services, as well as enhanced bone-anchored hearing aid and cochlear implant services. Her MBA background further strengthens her capability in managing clinical operations efficiently, aligning service delivery with international standards of quality and patient safety, including Joint Commision International (JCI) requirements. She is commited to shaping audiology services that uphold patient-centred care, ensuring that every clinical pathway is designed to prioritise patient needs, outcomes, and experience.
Designation
- Public Relation Portfolio Exco of MANSA
Role of Portfolios
The Public Relations (PR) portfolio is responsible for ensuring effective communication between MANSA, its members, and the public. This includes:
- Disseminating timely and relevant updated through MANSA’s email channels, website, and social media platforms.
- Gathering and sharing valuables information on events, professional trends, new research findings, and policy updates.
- Promoting the association’s image to members, professionals, non-members, and key stakeholders.
- Collaborating with regional representatives to coordinate MANSA activities.
- Preparing press releases, and promotional materials to strengthen the association’s visibility and public engagement.
Standpoint and Focus in Audiology
- Invested in establish a balance between sustainable and comprehensive audiology practice.
- Building strong relationships, promoting understanding, and engaging stakeholders and members in a way that resonates with everyone over time.
